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How to Leverage Data Analytics in the Hospitality Industry

Alation

Data analytics is the process of collecting, analyzing, and using data to gain insights and make informed decisions that can improve the operations and profitability of hotels, resorts, restaurants, and other businesses in the hospitality industry. Meanwhile, predictive analytics enable them to analyze customer market trends.

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A Guide to Data Analytics in the Travel Industry

Alation

While this industry has used data and analytics for a long time, many large travel organizations still struggle with data silos , which prevent them from gaining the most value from their data. What is big data in the travel and tourism industry? Why is data analytics important for travel organizations?

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How to Leverage Data Analytics in the Hospitality Industry

Alation

Data analytics is the process of collecting, analyzing, and using data to gain insights and make informed decisions that can improve the operations and profitability of hotels, resorts, restaurants, and other businesses in the hospitality industry. Meanwhile, predictive analytics enable them to analyze customer market trends.

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The Evolution of Customer Data Modeling: From Static Profiles to Dynamic Customer 360

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Activity Schema Modeling: Capturing the Customer Journey in Action Now that we’ve got our Lego blocks of customer data, let’s talk about another game-changing approach that’s shaking up the world of customer data modeling: Activity Schema Modeling. What is Activity Schema Modeling?