Adrian Bridgwater for Forbes

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Are Marketing Clouds Just Marketing?

Adrian Bridgwater for Forbes

A marketing cloud is optimized for specific activities as a more “opinionated” technology operational constraints, amplifications and abstraction layers.

Big Data 161
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New Tools In The Data Mechanics Workshop

Adrian Bridgwater for Forbes

As data now becomes a more tangible thing, asset and enitty in enterprise technology alongside, we can consider its use as more than just information.

Big Data 161
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A Modern Approach To Legacy Software

Adrian Bridgwater for Forbes

Software is new, then immediately old. Rather like a new car, the moment you drive it out of the dealership, it starts to lose value and become old and used.

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FinOps Foundation Adds To Balance Sheet To Encompass Cloud+ Costs

Adrian Bridgwater for Forbes

The FinOps Foundation has expanded the core scope of its balance sheet to include wider assocuated cloud software costs, licenses & charges.

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The Rise Of The Field CTO

Adrian Bridgwater for Forbes

Because vendors now have to be more engaged, they have to be out in the field more. This has led to the evolution and rise of the field chief technology officer.

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Niftier Than Clippy, SAP Reimagines Omnipresent AI For Business

Adrian Bridgwater for Forbes

SAP has announced an operating system for AI development to help build, deploy and scale AI solutions, known as SAP AI Foundation.

AI 177
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Cloud-First Computing, How Real Are Virtual Desktops?

Adrian Bridgwater for Forbes

Desktops are diversifying. Long after we have moved off of traditional wooden desktops, our desktop is now the space where an OS allows us to drop folder and files.

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