6 ecommerce trends to watch
IBM Journey to AI blog
MARCH 8, 2024
Social commerce, a form of ecommerce in which a social media platform serves as both a marketing channel and a shopping destination, is expected to grow by more than 50% between 2021 and 2025. The ecommerce market has grown exponentially over the last decade. For purchases that are heavily dependent on environmental context—e.g.,
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