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Generative AI in marketing: 2024 key trends of digital marketing

Data Science Dojo

In today’s digital marketing world, things are changing fast. And AI in marketing is a big part of that. Artificial intelligence (AI) is rapidly transforming the marketing landscape, making it increasingly important for marketers to integrate AI into their work.

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Sentiment analysis in 2023: Empowering marketing with large language models (LLMs)

Data Science Dojo

Its versatility spans numerous realms, but one shining application is marketing. Here, sentiment analysis becomes the compass guiding marketing campaigns. In this digital age, where every word matters, sentiment analysis stands as a cornerstone in understanding and harnessing the power of language for strategic marketing success.

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The evolution of consumer sentiment analysis tools and the role of startups

Dataconomy

Consumer sentiment analysis isn’t a flashy topic or mind-blowing concept, yet the importance of these tools in business is hot and getting hotter. Consumer sentiment can build up an economy when a beloved singer tours or it can tear down a social media platform that lost sight of its base demographic, for example.

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How to build and execute an effective social media content strategy

Dataconomy

Nearly 60% of the global population congregates on social media, businesses can’t afford to overlook the power of these platforms. Social media presents an unparalleled opportunity for brand growth, customer engagement, and increased sales. The same holds true for social media marketing without a well-crafted content strategy.

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How social media made Barbenheimer a big marketing success?

Dataconomy

As the amalgamation of these titles suggests, the trend captured the attention of millions, showcasing the powerful impact of social media on shaping the film industry’s future. Through hashtags, memes, and creative fan-made content, social media became the driving force behind the success of this cinematic experiment.

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Master ChatGPT cheat sheet with examples

Data Science Dojo

AI-driven chatbots like ChatGPT can analyze customer data to provide personalized marketing recommendations and engage customers in real time. It can provide creative suggestions and help users explore different angles and approaches to various topics or projects. This is the initial prompt, requesting an article on a specific topic.

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Top 9 AI conferences and events in USA – 2023

Data Science Dojo

The emergence of Artificial Intelligence in every field is reflected by the rise of its worth in the global market. The global market for artificial intelligence (AI) was worth USD 454.12 A marketing manager can acquire insights on how AI is applied to enhance customer targeting and personalization by attending an AI event.

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