AWS Machine Learning Blog

MAY 2, 2024

Highly automated operations – Our new recipes are designed to reduce your overhead for training and tuning the model. Create your dataset group, import your data, train a solution version, and deploy a campaign. For this post, we follow the Amazon Personalize console approach to deploy a campaign. Choose Create campaign.

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Dataconomy

DECEMBER 4, 2023

This campaign is designed to galvanize the Twitch community into channeling their collective passion for gaming and live streaming to support charitable causes. Whether it’s auctioning away retro games, dancing for twelve hours straight, or just staring at a wall, when it comes to charity our community always shows up.”

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Dataconomy

JANUARY 24, 2024

While Biden is not actively campaigning in New Hampshire and his name isn’t on the primary ballot—after prioritizing South Carolina for the Democratic primaries—his supporters are orchestrating a write-in campaign for him in the state.

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Data Science Dojo

OCTOBER 24, 2023

Here is an example of how generative AI is going to be involved in our jobs everyday: Content writer: It will help content writers to create high-quality content more quickly and efficiently. If you’re a designer, it can help you come up with new product designs or marketing campaigns. First, it can generate new ideas for you.

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Flipboard

FEBRUARY 13, 2023

It has now fulfilled its promise by providing capabilities that will both enhance and challenge our understanding of what it means to be human. AI can help marketers automate tedious tasks, personalize campaigns, and make data-driven decisions. This technology will change how we work, how we create and how we live plus much more.

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Data Science Dojo

SEPTEMBER 26, 2023

You want to compare the distribution of purchase amounts for two different marketing campaigns. Check out our Introduction to Power BI cohort. Check out our instructor-led live Data Science Bootcamp. 8. You’re tasked with clustering customer data for a marketing campaign. Want to get started with data science?

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IBM Journey to AI blog

APRIL 15, 2024

Organizations have spent millions developing and implementing cutting-edge technologies to bolster their defenses against such threats, and many already have security awareness campaigns, so why are we failing to stop these attacks? This approach requires a shift, but how do we accomplish it?

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Flipboard

APRIL 18, 2023

Google first officially launched Performance Max globally in November of 2021 as a way to buy Google ads across YouTube, display, search, discover, Gmail and maps from a single campaign. Since then, the platform has seen new features, including A/B experiments, allowing for campaign testing. We’re always listening to the concerns.

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Towards AI

JANUARY 10, 2024

We must try to extract as much value from our customers as possible. What we can do is determine the response probability of each individual customer, as well as the expected profit, and then create a group to which we must send a campaign. Figure 4: [link] Lost Causes might not be ideal targets for marketing campaigns.

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Flipboard

APRIL 23, 2023

This is not tech that should be viewed as a one-off campaign, but real disruption.” AI is a complementary element to our existing strategy driving incremental growth,” Ben said. PMG last week said it has already begun integrating ChatGPT to create new copywriting and campaign efficiencies for its paid search campaigns across clients.

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AWS Machine Learning Blog

NOVEMBER 26, 2023

It enables you to improve customer engagement by powering personalized product and content recommendations in websites, applications, and targeted marketing campaigns, with no ML expertise required. We are integrating generative AI with Amazon Personalize in order to deliver hyper-personalized experiences to our users.

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Smart Data Collective

NOVEMBER 5, 2023

The data accumulated through the online world of ours needs to be analyzed for businesses to make any sense of it. A growing number of experts are investing in analytics technology to get more bang for their buck with their digital marketing campaigns. You will want to consider using marketing analytics as well.

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Flipboard

MARCH 1, 2023

Pathmatics Pathmatics is an AI-powered advertising platform that helps businesses understand how their competitors are advertising and how they can improve their own campaigns. Its platform uses natural language processing to analyze customer data and provide insights that can be used to improve marketing campaigns.

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Cambridge Intelligence

OCTOBER 31, 2023

I thought so too, until I started to investigate America’s latest election campaign data. Let’s find out what’s unusual about these political groups who donate to the same handful of congress members How US political campaigns are funded In the US, candidates rely on financial backing in federal election campaigns.

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Data Science Dojo

JULY 4, 2023

This is your cue to level up your skills with our Generative AI Roadmap for beginners! It benefits businesses in image generation, facial recognition, NLP tools, and automated marketing campaigns. By automating creative processes, it accelerates design workflows and ad campaigns while maintaining quality. Let’s dive in!

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phData

MAY 31, 2023

Then, Hightouch surfaces that data back in our CRM, where the sales team can use it. We want to use ChatGPT to write custom emails to our customers. We have two email campaigns to select from, one for returning customers and one for new customers. This specific prompt has a section that describes our business.

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Data Science Connect

JULY 20, 2023

Volkswagen’s Defense and Family Approval Volkswagen defended its campaign, stating that the idea was to use AI to create a unique moment that reunited one of the greatest singers in the history of Brazilian music with her daughter, a contemporary icon.

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Precisely

NOVEMBER 13, 2023

The expansion enables customers of the Vistar Media platform to benefit from powerful audience targeting for digital outdoor advertising campaigns, powered by Precisely PlaceIQ location data. Read more about our product PlaceIQ Movement. PlaceIQ audiences are available directly in the Vistar DSP for easy activation.

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Hacker News

MAY 23, 2024

An investigation into Stark Industries reveals it is being used as a global proxy network that conceals the true source of cyberattacks and disinformation campaigns against enemies of Russia. ” “PQ Hosting is a company with over 1,000+ of [our] own physical servers in 38 countries and we have over 100,000 clients,” he said.

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Dataconomy

NOVEMBER 10, 2023

Making QR code has become an essential skill in our digital age, with applications ranging from marketing campaigns to contactless payments. This data can help in assessing the success of marketing campaigns and the reach of shared information. Ease of use: QR code generators are user-friendly and do not require coding skills.

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Smart Data Collective

OCTOBER 17, 2022

Without continual review and analysis, a firm can’t show how its campaigns are doing or if they’re producing the expected results. How do data influence your email marketing campaigns? “ Outcome analysis ” measures the effectiveness of your campaigns. Types of data analytics. Segmentation.

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Smart Data Collective

AUGUST 24, 2021

Here are three ways in which big data can help to boost your native ad campaign for the better. With big data, a personalized and interactive ad campaign can be much more effective in driving traffic and enhancing conversion rates. Don’t just take our word for that, either. A tailored approach. Higher interactions.

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Dataconomy

APRIL 2, 2018

The Cambridge Analytica story is starting to take over the news cycle, as the public learns just how the Trump campaign and its donors used Facebook ads to create a massive sociopolitical shakeup. Facebook has come under extreme scrutiny about what went wrong when it came to protecting our data.

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IBM Journey to AI blog

MAY 16, 2023

Managed marketing services are the outsourcing of marketing business processes, such as campaign planning and execution, content management and enhancement, marketing analytics and other marketing support (SEO, social listening and loyalty). What’s more, the number of offshore full-time equivalent employees (FTE) jumped 115%.

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Hacker News

MARCH 27, 2024

In the fall of 2019 , Brazilian law enforcement agencies launched the first wave of anti-piracy campaign ‘Operation 404,’ referring to the well-known HTTP error code. Speaking with TorrentFreak, ALIANZA says that this is a historic verdict, as it’s the first criminal IPTV prosecution linked to ‘Operation 404’ in Brazil.

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Tableau

DECEMBER 10, 2020

If we hadn't dug deep and done all the work to digitize our mission over the last few years, we wouldn't be so well set up to succeed.” What is our revenue health , and how is it trending? How are campaigns performing , based on actual dollars raised? or “Are our average donor contributions going up or down?”

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Flipboard

OCTOBER 19, 2023

The following ChatGPT prompts will provide you with many ideas on utilizing ChatGPT in your marketing campaign. With this in mind, let’s see how to use ChatGPT to make your marketing campaign more creative and productive (yes, both). Add a persona I should target with each PPC campaign in the table above. Use the table format.

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Tableau

MAY 27, 2021

We want to help our Tableau and AWS customers democratize data science so that more people can benefit from the power of AI-driven analytics. Dig into our blog post on how to leverage AI-driven analytics on AWS using Tableau and Amazon SageMaker. Read our full blog post over at AWS to get started. We want to change that.

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Flipboard

FEBRUARY 5, 2023

And based on what’s already been shared it seems that anything that can be automated when it comes to how ad campaigns are planned and bought will be. Indeed, GroupM recently estimated that 90% of digital ad campaigns will be influenced by AI by 2027, per an analyst note from New Street Research’s Dan Salmon.

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Dataconomy

AUGUST 15, 2023

In the wake of the Trump “leaked” document indicating a potential indictment in Georgia, tensions and discussions surged, particularly concerning his 2024 presidential campaign. Amidst this backdrop, a Trump-endorsed campaign email circulated, urging supporters to donate, drawing upon the controversy around the alleged charges.

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Smart Data Collective

NOVEMBER 26, 2019

One of the challenges on the consumer side is that most of us are still not fully comfortable handing over human agency, i.e., our need to make decisions, to machines.”. There are some tribes of experts that believe AI-driven marketing contributes to some of the biggest problems our society faces.

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phData

MAY 17, 2024

The show Mad Men , created by AMC, really piqued my interest in what makes a strong advertising/sales campaign. How to Set Up and Use Cortex LLMs In this 3 part series, we will fully utilize Snowflake Cortex LLM to create custom sales emails for our catering company, Yummy Cupcakes. I’ll admit it. I read advertisement emails.

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Towards AI

FEBRUARY 18, 2024

It is typically employed to deduce the influence of marketing interventions on businesses, such as predicting the anticipated revenue from a specific campaign or even determining more accurately the revenue generated by a particular channel by completely disabling it. We have also dropped other columns to avoid any confusion going forward.

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AWS Machine Learning Blog

APRIL 4, 2024

Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. The following figure shows an example of our tagging system.

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Smart Data Collective

FEBRUARY 23, 2021

While most of our discussions focus around the financial benefits of data technology to these organizations, there are some more holistic advantages as well. Integrating various platforms that rely on big data help campaigns reach their target audiences and deliver the health and safety messages they need. Speak up, Stay Safe.

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Hacker News

JANUARY 31, 2023

While it is impossible to reliably detect all AI-written text, we believe good classifiers can inform mitigations for false claims that AI-generated text was written by a human: for example, running automated misinformation campaigns , using AI tools for academic dishonesty, and positioning an AI chatbot as a human.

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AWS Machine Learning Blog

JUNE 29, 2023

Refer to the full code example available at our GitHub repository. For our use case, we build a simple Amazon Personalize custom recommender using the User-Personalization recipe. In a later step, we use this campaign endpoint to automatically pass the device type as a context as a parameter and receive personalized recommendations.

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