Targeting the Right Audience: A Data-Driven Approach to Customer Segmentation
Mlearning.ai
APRIL 15, 2023
In the plots below I will rename 0, 1, 2, 3 and 4 to ‘HI-LS’, ’MI-MS’, ‘HI-HS’, ‘LI-HS’ & ‘LI-LS to reflect the above definition. Where HI means high income, LI means low income, HL means high spending, LI means low spending, MI and MS means medium income and medium spending. groupby('Segment').mean()
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