Data Science Current

How the Masters uses watsonx to manage its AI lifecycle

IBM Journey to AI blog

APRIL 9, 2024

The 88 th Masters Tournament will be played from April 11 to 14 at Augusta National Golf Club in Augusta, GA. In a continuous design thinking process, teams from IBM Consulting and the club collaborate to improve the fan experience year after year. to automate the creation of ML models used in Hole Insights, based on 8 years of data.

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How social media made Barbenheimer a big marketing success?

Dataconomy

JULY 17, 2023

The intertwining of social media and film promotion has proven to be a potent force, capable of not only generating hype but also shaping the narrative surrounding these movies. This approach transforms the film into a multi-platform experience, enticing fans to explore the narrative across different media channels.

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Data Science Current

How the Masters uses watsonx to manage its AI lifecycle

How social media made Barbenheimer a big marketing success?

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