Sentiment analysis in 2023: Empowering marketing with large language models (LLMs)
Data Science Dojo
SEPTEMBER 12, 2023
Sentiment analysis, a dynamic process, extracts opinions, emotions, and attitudes from text. Its versatility spans numerous realms, but one shining application is marketing. Here, sentiment analysis becomes the compass guiding marketing campaigns. By deciphering customer responses, it measures campaign effectiveness. The insights gleaned from this process become invaluable ammunition for campaign enhancement, enabling precise targeting and ultimately yielding superior results.
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