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Precisely Expands Partnership with Vistar Media

Precisely

PlaceIQ audiences are available directly in the Vistar DSP for easy activation. With this latest update, Vistar is now making over 1,000 PlaceIQ audience segments available directly within its demand-side platform (DSP) for seamless client activation.

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

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They include digital marketing agency Croud and ad exchange Yieldmo , Contextual ad firm Seedtag is implementing a broader strategy around ESG, re-setting KPIs with DSP and SSP partners based on Impact+ and Scope3 inputs, reducing carbon use in its offices and transportation, as well as using offset credits.

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