Smart Data Collective

OCTOBER 15, 2021

Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers.

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Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

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insideBIGDATA

MARCH 6, 2024

In this contributed article, Maxime Vermeir, Senior Director of AI Strategy at ABBYY, discusses the term "AI Washing" which has emerged as a modern-day mirage, beguiling businesses into pouring resources into AI solutions that, unfortunately, fall short of solving real-world problems.

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Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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Hacker News

FEBRUARY 4, 2024

It's a widely held misconception that targeting small and mid-market sectors is inherently 'easier' than engaging with enterprise clients. While this holds some truth regarding acquiring customers, it overlooks the grave significance of maintaining them. Both — acquiring and maintaining — are essen

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Data Science Dojo

MAY 31, 2023

Data science in marketing is a game-changer. It allows businesses to unlock the potential of their data and make data-driven decisions that drive growth and success. By harnessing the power of data science, marketers can gain a competitive edge in today’s fast-paced digital landscape.

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Flipboard

MARCH 7, 2023

Artificial intelligence has a lot of marketers worried it’ll upend their business, but Erik Huberman sees an opportunity for exponential growth.

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Data Science Dojo

APRIL 18, 2024

AI in E-commerce helps businesses understand consumer preferences and profiles to tailor their offerings and marketing strategies effectively, thereby enhancing the shopping experience and increasing customer satisfaction and loyalty. This not only improves the customer experience but also drives loyalty and repeat business.

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Towards AI

SEPTEMBER 28, 2023

Business operations and customer engagement with ChatGPT This member-only story is on us. Image by Don Kaluarachchi (author) In today’s digital world, businesses are constantly seeking ways to stay ahead of the game and provide better services. The reason is that ChatGPT could transform the way businesses engage with their customers.

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insideBIGDATA

FEBRUARY 19, 2024

In this contributed article, Philip Pokorny, Chief Technology Officer for Intelligent Platform Solutions/Penguin Solutions at SGH, provides insights regarding the relationship between high-performance computing (HPC) and generative AI and his expert point-of-view of the growing market.

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Analytics Vidhya

MARCH 14, 2023

Introduction Machine Learning in marketing has altered the traditional way of marketing. According to Gartner, by 2023, leading organizations will employ machine learning in some aspects of their sales process.

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Analytics Vidhya

MARCH 15, 2024

Video content has become essential to marketing, entertainment, and communication initiatives in the current digital era. Having top-notch video editing tools is essential whether you’re making material for YouTube, social networking, or business presentations.

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Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

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Analytics Vidhya

MARCH 31, 2023

Are you seeking innovative solutions to promote efficiency and productivity in your marketing endeavors? The availability of sophisticated analytical tools that utilize big data has helped businesses develop more accurate profiles. AI is the solution for you!

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Data Science Dojo

JUNE 21, 2023

Today, we’re embarking on a thrilling journey into the heart of data-driven marketing. Don’t worry, though; this isn’t your average marketing chat! We’re delving into the very science that makes marketing tick. Marketing, you see, isn’t just an art; it’s a science.

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Flipboard

JUNE 23, 2023

But its content doesn't spell the end for marketing and media Two months have passed since the latest model of ChatGPT was released and it's fair to say that the media and creative industries are living in a moment of self-doubt. AI is powerful. While AI is far from a new technology, its real-world …

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Analytics Vidhya

JUNE 28, 2023

No matter how excellent your services or products are or how unique they are, it is unimportant if you can’t market them effectively. Worldwide, small- and large-scale business owners are attempting to stay up with the quick-changing marketing developments.

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Analytics Vidhya

MAY 12, 2023

Introduction Whether it’s an established company or fairly new in the market, almost every business uses different Marketing channels like TV, Radio, Emails, Social Media, etc., to reach its potential customers and increase awareness about its product, and in turn, maximize sales or revenue.

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insideBIGDATA

SEPTEMBER 12, 2023

In this contributed article, Gaetan Castelein, VP of Marketing at Tecton gives focus to Predictive AI vs. Generative AI and points out that AI is still in its infancy as a business application.

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Data Science Dojo

NOVEMBER 7, 2023

In today’s digital marketing world, things are changing fast. And AI in marketing is a big part of that. Artificial intelligence (AI) is rapidly transforming the marketing landscape, making it increasingly important for marketers to integrate AI into their work.

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Analytics Vidhya

MARCH 22, 2024

The global AI market is expected to hit a valuation of $267 billion by 2028. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. This […] The post 5 Low-Cost AI Strategies for Your Businesses appeared first on Analytics Vidhya. It’s expected to reach $15.7

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Analytics Vidhya

SEPTEMBER 19, 2023

Marketing is a very dynamic sector where one really struggles to stay ahead of the curve. There is a compelling urge and a need to compete or beat business rivals to attain success. Maintaining success is as crucial as attaining it.

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insideBIGDATA

JUNE 4, 2023

In this contributed article, IT and digital marketing specialist Natasha Lane asks - what does the future bring for AI solutions? And can small and mid-size companies implement these products to advance their businesses?

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Analytics Vidhya

JUNE 17, 2023

Data science is a game-changer for marketing professionals in today’s digital age. With vast amounts of data available, marketers now have the power to unlock valuable insights and make data-driven decisions that drive business growth. appeared first on Analytics Vidhya.

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Analytics Vidhya

APRIL 1, 2023

What would a marketer do to achieve a better position in the market? These two actions help acknowledge the actual outcomes of efforts to boost businesses. Insightful metrics allow marketers to identify what works and what does not. ‘Monitor’ and ‘Compare’.

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Smart Data Collective

APRIL 30, 2020

With Big Data coming into the scene, social media marketing has taken on a whole different level. With the help of these data sets professionals are able to craft personalized marketing strategies that a regular internet user might find overwhelming. Social Media stands for Big Data. A requisite to success, if you may.

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insideBIGDATA

NOVEMBER 18, 2023

In this feature article we share findings from a new IDC survey looking at the ROI in AI-powered decision making –- known in the market as decision intelligence. Enterprises already tapping decision intelligence are improving business metrics up to 20%.

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Analytics Vidhya

MARCH 6, 2024

Introduction Businesses and organizations rely heavily on insights to make informed decisions in today’s data-driven world. Actionable insights are the key to success, whether understanding customer preferences, improving product offerings, or optimizing marketing strategies.

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Data Science Dojo

JANUARY 12, 2024

In the rapidly evolving landscape of technology, small businesses are continually looking for tools that can give them a competitive edge. Designed to cater to small and medium-sized businesses (SMBs), ChatGPT Team offers a range of functionalities that can transform various aspects of business operations.

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Analytics Vidhya

OCTOBER 23, 2023

Introduction In today’s highly competitive market, businesses strive to understand and resolve consumer complaints effectively. Consumer complaints can shed light on a wide range of issues from product defects and poor customer service to billing errors and safety concerns.

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