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Adobe launches AI-powered GenStudio for marketers

Dataconomy

Adobe has unveiled an AI-driven platform called GenStudio for ad creation, designed to simplify the utilization of its generative AI technologies for crafting marketing initiatives. These innovations enable swift development of advertisements for email campaigns and social networks including Facebook, Instagram, and LinkedIn.

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Data Analysis Roadmap 101: A step-by-step guide

Data Science Dojo

These insights can then be used to improve business decisions, optimize operations, and develop new products and services. The demand for data analysts is expected to continue to grow in the years to come. Second, businesses are increasingly using data to make decisions. The growing need for data-driven marketing and advertising.

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FTC Attorney Warns Businesses to Keep AI Claims in Check

ODSC - Open Data Science

However, the Federal Trade Commission’s Michael Atleson, Attorney within the FTC Division of Advertising Practices, warns businesses that make exaggerated or false claims about their AI products to be cautious. Atleson reiterates that businesses must not use automated tools with biased or discriminatory impacts.

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The marketing mix: 6 ways AI is disrupting the industry

Dataconomy

The technology has found potential use in the marketing industry, from statistics to copywriting, and is causing a storm. AI can be used to streamline marketing strategies, improve efficiency, and analyse data. Image Credit Automating content creation When it comes to the marketing industry, it’s all about content.

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AI In Marketing: Is It Worth the Hype?

Smart Data Collective

And although artificial intelligence is a useful tool that can extend one’s work and capabilities, it must not be included too much in certain sectors, such as marketing. What can AI bring to marketing? Marketing is always changing in a matter of strategies and methods in relationship with current world trends.

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Media Buying Briefing: How ChatGPT and creators will transform media agency AI strategies

Flipboard

Increasingly, their business focus is on technologies and partnerships using ChatGPT and content creator strategies. While some have been testing generative art and copy applications, their efforts are moving to business use cases and computational value, said Dan Gardner, executive chairman of Code and Theory. “We

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Redefining clinical trials: Adopting AI for speed, volume and diversity

IBM Journey to AI blog

For instance, the FDA released guidance in November 2020 titled, “Enhancing the diversity of clinical trial populations.” Ineffective outreach : Clinical trial marketing efforts sometimes miss the mark. The FDA’s 2020 guidance emphasized expanding eligibility criteria and reducing unnecessary exclusions.

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