Hacker News

DECEMBER 13, 2023

Tesla fights DMV complaint that Autopilot is falsely advertised as autonomous.

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Hacker News

AUGUST 25, 2023

Meta recently conceded that in-app behavioral advertising in the EU can no longer be opt-in by default, marking the end of an era. The regulators won, at least for now.

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Smart Data Collective

SEPTEMBER 30, 2022

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. Currently, buy-side is most enthusiastic about blockchain implementation in ad tech, because advertisers and media buyers need good quality traffic.

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Hacker News

JULY 8, 2023

Digital advertising is a scam from top to bottom. In fact, it's several scams stacked on top of each other, wearing a trenchcoat, and some of the foundations of fibs are so effective that otherwise reasonable people entirely buy into them. Data-driven ads are anything but I'll start with a few examples of the data…

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Hacker News

JULY 17, 2023

The Norwegian Data Protection Authority& imposes& a ban& on& Meta& carrying out& behavioural& advertising based on the& surveillance and profiling of users in Norway. The ban will initially apply until Octo …

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Flipboard

APRIL 19, 2023

Artificial intelligence is expected to bring serious innovation to the next generation of digital advertising. in advertising. advertising industry, which is expected to … Have you ever scrolled by an ad that seemed so perfectly geared toward you that it was scary? That's the power of A.I.

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Smart Data Collective

OCTOBER 29, 2021

One of the best ways to utilize AI in marketing is by taking advantage of contextual advertising. A number of artificial intelligence algorithms that have been instrumental in improving the performance of contextual advertising campaigns. This form of advertising has several advantages, which will be explained below.

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Flipboard

MARCH 20, 2023

Advertisers will need to figure out how to adapt before they are left behind by the next generation of search engines. Competition is quickening the …

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Flipboard

NOVEMBER 17, 2023

The Trade Desk (TTD 0.29%) has transformed the advertising industry since it was … The Trade Desk's latest AI innovation could be a game changer.

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Dataconomy

DECEMBER 26, 2018

The digital advertising market has doubled in size over the past five years, with the total ad spend in Europe approaching €50 billion, according to the IAB. The post What is the future of data-driven advertising? quintillion. appeared first on Dataconomy.

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Flipboard

JULY 7, 2023

Four lessons that show the enduring value of David Ogilvy’s advertising wisdom. Why the industry should re-embrace the legend’s insights to guide it through an uncertain future. Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands, ad …

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Hacker News

APRIL 7, 2023

During my recent maternity leave, I spent most of my hands-free time trying to figure out why my doctors were trying to give my medical data away to advertisers — even after I opted out. I care deeply about privacy, and as a professional researcher, I take meticulous notes. Read the rest…

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Flipboard

FEBRUARY 20, 2023

As BuzzFeed leads the charge into AI-generated content, how is that altering its relationship with advertisers? The logo and design for Buzzy by …

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Hacker News

JANUARY 12, 2024

This is not another abstract post about what the ramifications of the cookieless future might be; Sentry actually removed cookies from our…

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Analytics Vidhya

APRIL 21, 2023

Leveraging Generative AI in Advertising To revolutionize digital marketing, Google plans to introduce generative AI into its advertising business over the coming months. AI will be used to create innovative advertisements based on materials produced by human marketers.

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Smart Data Collective

JANUARY 30, 2023

As we have stated in the past, AI has led to both new opportunities and complications in the field of PPC advertising. How Can You Use AI in PPC Advertising, and Why is it Important to Do So? Best Practices for Using AI for PPC Advertising PPC advertising is a great way to drive traffic and sales for your business.

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Hacker News

APRIL 24, 2024

The domain InvestInMacedonia.com has become infamous due to the many government campaigns to promote the country as an ideal opportunity for foreign investment.

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Smart Data Collective

MAY 11, 2021

Advertisers have been collecting data for a long time now. This feeling is fueling the growing pushback against advertisers collecting personal data. Some people love when they receive targeted advertisements, but they’re uncomfortable with the monetization of their data. Understand the Pushback.

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Flipboard

OCTOBER 4, 2023

• AI in digital advertising: Enhancing quality and efficiency, not replacing creativity. Rethinking efficiency: AI streamlines processes, preserving …

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Dataconomy

MARCH 8, 2021

Perion – a digital advertising company – has today announced the launch of Paragone.ai’s Actionable Performance Monitoring (APM). Paragone’s APM adds multi-channel social advertising management platform to the company’s offerings and is now deployed with clients such as.

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Aryng

SEPTEMBER 9, 2022

Are you looking to generate revenue through advertising campaigns? Advertising campaigns are a powerful tool to drive revenue but cannot be done alone. Advertising Campaign Analytics Generating revenue through […] The post Advertising Campaigns: Generate dollars by spending dollars appeared first on Aryng's Blog.

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SAS Software

OCTOBER 31, 2023

The post Advantages of Digital Advertising appeared first on SAS Blogs. Digital marketing is a great umbrella term for a selection of techniques and strategies that businesses use to enhance products or services through online programs such as search engines like yahoo, social media, email, and cellular apps.

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Analytics Vidhya

MAY 13, 2023

Meta, the parent company of Facebook, has announced that it is releasing generative artificial intelligence (AI) features for advertisers. The AI Sandbox will allow advertisers to create alternative […] The post Meta’s AI Tool Automatically Generates Audience-Specific Copies for Marketers appeared first on Analytics Vidhya.

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Smart Data Collective

OCTOBER 1, 2020

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising. This is why Facebook ads are crucial to understand and use.

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Hacker News

OCTOBER 31, 2023

Det europeiske personvernrådet har nå bestemt at det norske forbudet mot adferdsbasert markedsføring på Facebook og Instagram skal bli permanent og utvides til å gjelde hele EU/EØS.

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ODSC - Open Data Science

MAY 3, 2023

Be sure to check out his talk, “ Media Mix Modeling: How to Measure the Effectiveness of Advertising in Python ,” there! Advertising is a crucial aspect of marketing strategies, and businesses often grapple with determining the effectiveness of their marketing channels. What data is needed?

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Flipboard

MAY 11, 2023

The social media company, Meta, is looking to debut its AI capabilities, but mostly centers on advertisers.

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Analytics Vidhya

JUNE 14, 2023

Google, a subsidiary of Alphabet, has launched two cutting-edge artificial intelligence (AI) features designed to revolutionize the advertising landscape. These state-of-the-art tools aim to empower brands by automatically identifying optimal ad placements across Google’s expansive range of services.

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Twilio Segment

JANUARY 24, 2022

Advertising is a billion dollar industry on the precipice of some huge changes. This blog post will explore some of the never-before-seen updates affecting the advertising ecosystem, and how businesses can adapt.

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Hacker News

MARCH 17, 2024

As FTC starts asking questions about that mega-deal with Google to train AI

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Flipboard

MAY 30, 2023

The marketing industry has long relied on artificial intelligence to optimize ad campaigns with things like better analytics and targeting, but it …

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KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

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Analytics Vidhya

APRIL 21, 2023

Businesses might considerably benefit from studying the click-through rate when developing their advertising tactics. Introduction Click-through Rate (CTR) is a crucial metric that shows the percentage of visitors who click on an ad, providing insights into ad effectiveness.

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Flipboard

APRIL 8, 2023

As the whole world knows, the field of artificial intelligence (AI) is progressing at breakneck speeds. Companies big and small are racing to implement the power of generative AI in new and useful ways. I am a firm believer in the value of AI to advance human productivity and solve human problems, …

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Flipboard

DECEMBER 17, 2023

As the generative AI boom took off in early 2023 , there were plenty of predictions about how soon — and to what extent — companies would start using generative AI in their marketing. Nearly a year later, it’s clear many are feeling increasingly comfortable.

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KDnuggets

SEPTEMBER 20, 2023

This tutorial provides hands-on experience with the key concepts and implementation of K-Means clustering, a popular unsupervised learning algorithm, for customer segmentation and targeted advertising applications.

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Dataconomy

FEBRUARY 28, 2024

The incident, which led to an outcry among children, was a direct result of the disparity between the AI-generated advertisements’ promises of an “immersive experience” and the actual venue—a minimally adorned warehouse. Are AI-generated commercials the future of advertising?

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