Big Data in Promotional Strategies: Redefining Marketing Materials
Pickl AI
DECEMBER 26, 2024
Traditional marketing methods rely on guesswork, whereas Big Data harnesses consumer behaviour insights to craft personalised, impactful strategies. The global Big Data analytics market, valued at $307.51 billion by 2032, growing at a CAGR of 13.0%. To address this, marketers must use diverse and representative data sources.
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