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While this industry has used data and analytics for a long time, many large travel organizations still struggle with datasilos , which prevent them from gaining the most value from their data. What is big data in the travel and tourism industry?
Two decades on, the role has expanded to include responsibility for analytics, and even data monetization. Between 2010 and 2018 the number of CDOs present in Fortune 1500 companies increased nearly 8-fold. Today, the modern CDO drives the data strategy for the entire organization. Reducing DataSilos.
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