Apple to Wind Down Electric Car Effort After Decadelong Odyssey
- Executives tell staff to end work on endeavor known as Titan
- Employees on some car teams will move to Apple’s AI division
WATCH: Apple is abandoning its electric-car plans, according to people with knowledge of the matter. Mark Gurman reports.
Source: BloombergApple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
Apple made the disclosure internally Tuesday, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn’t public. The decision was shared by Chief Operating Officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.