Making Data Useful

The Synthetic Data Field Guide

A guide to the various species of fake data

Cassie Kozyrkov
5 min readJun 30, 2023

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If you want to get your hands on some data, what are your options? Here’s an answer that’s as coarse as possible: you could get hold of real data or you could get hold of fake data.

In my previous article, we made friends with the concept of synthetic data and discussed the thought process around creating it. We compared real data, noisy data, and handcrafted data. Let’s dig into the species of synthetic data that’s fancier…

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Chief Decision Scientist, Google. ❤️ Stats, ML/AI, data, puns, art, theatre, decision science. All views are my own. twitter.com/quaesita