Making Data Useful

Data: A Hoarder’s Storage Locker, Not a Magical Museum

Why data isn’t as useful as we think

Cassie Kozyrkov
3 min readAug 27, 2023

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There’s a common misconception that data is the next best thing to a holy relic of science — objective, mathematical, clean, correct, and above all, always useful.

A more accurate analogy for data would be a hoarder’s storage locker.

If you’re like most people, you envision data as a magical museum, meticulously organized and…

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Cassie Kozyrkov

Chief Decision Scientist, Google. ❤️ Stats, ML/AI, data, puns, art, theatre, decision science. All views are my own. twitter.com/quaesita