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Latest Cover Story | Who Can Harness DeepSeek's Massive Traffic? A New Round of Fierce Competition in Internet Computing Power, Applications, and Services (AI Translation)

Published: Mar. 3, 2025  6:17 a.m.  GMT+8
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2025年2月5日,浙江杭州,DeepSeek背后的杭州深度求索人工智能基础技术研究有限公司注册地汇金国际大厦。
2025年2月5日,浙江杭州,DeepSeek背后的杭州深度求索人工智能基础技术研究有限公司注册地汇金国际大厦。

文|财新周刊 刘沛林 屈运栩 关聪

By Liu Peilin, Qu Yunxu, Guan Cong, Caixin Weekly

  文|财新周刊 刘沛林 屈运栩 关聪

By Liu Peilin, Qu Yunxu, Guan Cong, Caixin Weekly

  中国产业界对DeepSeek的响应从蛇年春节延续至今,引发新一轮人工智能(AI)算力、应用、大模型和云服务的竞争。

The response from China's industrial sector to DeepSeek has continued since the Spring Festival of the Year of the Snake, sparking a fresh wave of competition in artificial intelligence (AI) computing power, applications, large-scale models, and cloud services.

  DeepSeek的2C端(面向个人)应用因为需求过大,自春节开始断续出现“服务器繁忙”问题。互联网公司很快意识到,接入DeepSeek的R1推理模型,为用户提供可支撑应用的算力,才能接住这一轮“泼天的流量”。新一轮AI应用入口之战就此拉开。

Since the Lunar New Year, the 2C application (for individual users) of DeepSeek has intermittently encountered "server busy" issues due to overwhelming demand. Internet companies quickly realized that by integrating DeepSeek's R1 inference model to provide users with the necessary computing power to support applications, they could capture this new wave of massive traffic. Thus, the next round of battles for entry points in AI applications has begun.

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Caixin is acclaimed for its high-quality, investigative journalism. This section offers you a glimpse into Caixin’s flagship Chinese-language magazine, Caixin Weekly, via AI translation. The English translation may contain inaccuracies.
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Latest Cover Story | Who Can Harness DeepSeek's Massive Traffic? A New Round of Fierce Competition in Internet Computing Power, Applications, and Services (AI Translation)
Explore the story in 30 seconds
  • DeepSeek's AI model has sparked fierce competition in AI applications, computing power, and cloud services, significantly impacting China's industrial sector and leading tech companies like Tencent and Baidu to integrate and respond.
  • Tencent and Baidu are rapidly adopting AI features to leverage DeepSeek's popularity, prompting significant investments in AI infrastructure and highlighting the competitive push in the sector to meet demand and innovate further.
  • DeepSeek's open-source model has driven immense market interest and investment in Chinese tech companies, attracting both national and global attention, reshaping market dynamics, and challenging established business models in AI technology.
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Explore the story in 3 minutes

[para. 1] The emergence of China's DeepSeek application has sparked a wave of competition in the AI industry, with a focus on AI computing power, applications, large-scale models, and cloud services. Internet companies quickly recognized the potential of DeepSeek's R1 inference model, prompting foundational computing service providers to launch compatible products and major model manufacturers in the U.S. and China to release benchmark models against DeepSeek-R1. WeChat's AI search feature, incorporating DeepSeek-R1, has created significant market attention, highlighting the challenges of supporting massive traffic demands in large user-base platforms like WeChat.

[para. 2][para. 3] WeChat's AI Search faced traffic overload due to massive computing power consumption, prompting Tencent to redirect queries to another app, "Yuanbao," impacting user experience but satisfying demand. Tencent released its self-developed Hunyuan large model and incorporated it into apps like WeChat Reading and WeChat Input, yet these AI features went unnoticed by users. DeepSeek's R1 inference model stood out by enhancing intention deconstruction and reasoning tasks, introducing "deep thinking."

[para. 4] OpenAI's release of the o1 series inference models marked a turning point in the AI sector, showcasing strong reasoning capabilities, prompting Chinese companies like Moon's Dark Side to follow suit. DeepSeek-R1, open-sourced with an MIT license, led to intense competition for AI application entry points. Tencent's announcement of integrating its self-developed T1 inference model with Yuanbao reinforced its strategy of upgrading and competing for new entry points.

[para. 5][para. 6] In response to DeepSeek-R1, Baidu quickly introduced "Deep Search," leveraging DeepSeek-R1 and the Wenxin large model to attract over ten million users within an hour. Collaborative office software from Alibaba and ByteDance integrated DeepSeek, although platforms like Taobao or Douyin haven't yet. AI-generated content models were reassessed, reshaping business strategies and promoting model capability iteration over user growth.

[para. 7][para. 8][para. 9] DeepSeek's open-source nature and rapid acceptance altered business models, enticing more exploratory usage, accelerating a new wave in AI. Major companies began iterating their models after seeing how DeepSeek emphasized performance advancements over user base expansion. Tencent quickly integrated DeepSeek-R1 across applications, splitting teams and bolstering AI integration, demonstrating competition's rapid pace.

[para. 10][para. 11] Baidu grappled with keeping performance high across mobile search apps and AI capabilities, as they saw user declines while aiming to follow OpenAI's commercial strategies. Simultaneously, ByteDance's Liang Rubo emphasized AI intelligence improvement, reflecting sector-wide priorities.

[para. 12] Largely absent from this consumer battle, Alibaba engaged in internal development, facing structural challenges. Its applications like Tongyi Qianwen showed underwhelming performance, and strategic shifts were indicated toward hardware and cloud computing investments.

[para. 13][para. 14][para. 15] Global model competition saw boosts in infrastructure investments, with companies racing to enhance computational capacity. Baidu's funding allocation following an acquisition stands as a commitment to this race. The rapid model iteration emphasized the speed of technological advancements, with major releases globally driving forward the fierce AI competition.

[para. 16] Open-sourcing efforts by companies like Baidu accelerated to match market trends, reflecting DeepSeek’s influence on reshaping model development strategies. Alibaba Cloud's open-source ventures paralleled those of DeepSeek, indicating a sharing path.

[para. 17] DeepSeek's open-source launch has generated unprecedented application demand, notably in government services like Shenzhen's AI administrative deployments. Infrastructure investments are rapidly adjusting to support this demand, heralding a shift toward inference computing resource deployment.

[para. 18] DeepSeek reignited investor interest in China's tech sector, emphasizing its significant impact on valuation logic. Its open-source approach presents challenges and opportunities for existing models, potentially reshaping investment strategies and market narratives.

[para. 19] The narrative of technology-driven growth over user base expansion becomes paramount, affecting startups' valuation and strategic directions. AI infrastructure investments, accelerated by DeepSeek's demand, gained traction as a more widespread sector opportunity.

[para. 20] Termed by some as China’s “Sputnik moment,” DeepSeek's emergence emphasized China's expanding technological capabilities, reshaping both primary and secondary market sentiments. This refocused investment narratives, bridging technological development and financial growth prospects in AI.

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Who’s Who
DeepSeek
DeepSeek is a Chinese AI initiative that gained significant attention for its powerful DeepSeek-R1 reasoning model, featuring strong logical thinking capabilities. DeepSeek's open-source approach has spurred competition in AI capacity and applications, becoming one of the fastest-growing AIGC (AI-generated content) applications. Its impact has led major tech companies like Tencent and Alibaba to integrate its model, accelerating the commercialization of AI while shifting market perceptions and stimulating investment in AI infrastructure.
Tencent
Tencent quickly embraced DeepSeek, integrating the R1 model into its applications, such as WeChat and the Yuanbao chatbot. They faced challenges with server capacity due to high demand. Tencent pivoted by diverting search demands to Yuanbao, while continuing to upgrade its in-house models like Hun Yuan and releasing the T1 inference model. Tencent realigned its organizational structure to enhance AI application development and directed all applications to explore DeepSeek’s potential.
OpenAI
OpenAI released the o1 series inference model in 2024, showcasing impressive logical reasoning capabilities for the first time in the industry. This prompted Chinese companies like Baidu, Alibaba, and others to develop similar models. However, DeepSeek-R1 demonstrated superior text performance and used a very permissive MIT open-source license, allowing almost unrestricted third-party commercial use. Despite OpenAI's advancements, DeepSeek's approach and success have significantly impacted market dynamics.
Zhipu AI
Zhipu AI is one of the notable Chinese AI companies, previously valued over 200 billion RMB. It's a part of the "six small tigers" in the generative AI industry, focusing on advanced model development. However, the emergence of DeepSeek has challenged its position, pushing it to reconsider its path and adjust to the rapidly changing AI landscape.
Step AI
Step AI, specifically the company "阶跃星辰" (Step Star), announced the open-sourcing of its Step-Audio and Step-Video-T2V models, which were developed with Geely Automobile Group. These models are applied in their "跃问" app. Additionally, they quietly launched an entry point for the DeepSeek-R1 model.
Alibaba
The article mentions that Alibaba is missing from the current AI 2C application entrance race, with only three B2B applications integrating the DeepSeek-R1 model. Conversations about possible integration occurred, but they opted for focusing on their own upcoming Qwen2.5-Max inference model. Alibaba plans over $380 billion in AI investment over three years, focusing on AI infrastructure, models, and business AI transformation, which may impact Alibaba Cloud's profitability.
ByteDance
ByteDance's AI assistant "Doubao" refrains from integrating DeepSeek as it tests its own deep thought model versions. Despite significant resource acquisition like GPUs and executive talent, ByteDance focuses on exploring AI's intelligence limits, new UI interactions, and scaling efficiencies. Quest Mobile data shows Doubao leads with 82 million monthly active users as of January 2025, surpassing other AI applications, underlining ByteDance's notable foothold in AI-driven apps.
Microsoft
The article mentions that Microsoft, along with other major global cloud providers, has integrated DeepSeek into their services. This integration allows them to retain and attract developers by offering access to DeepSeek's capabilities, reflecting the growing importance and influence of DeepSeek in the AI landscape.
Amazon
The article mentions that Silicon-based Flow, a MaaS service provider, leased data centers from Amazon's local partner, Xiyun Data, to offer DeepSeek model inference services. They also listed these services on the Amazon Cloud Marketplace platform for sale. This highlights Amazon's involvement in supporting DeepSeek model deployment and its integration into the cloud infrastructure market.
Silicon Flow
Silicon Flow, an independent model inference service provider, was among the first in China to adapt the full version of the DeepSeek-R1 model. On February 1, the company launched inference services based on Huawei's Ascend chips. After integrating the DeepSeek model, Silicon Flow's user growth significantly exceeded its 2025 target within just four days.
Wuwen Xinkong
Wuwen Xinkong is described as a MaaS (Model-as-a-Service) provider that offers model training and inference services utilizing heterogeneous chip platforms, including Nvidia and various domestic Chinese chips. The company has announced services supporting DeepSeek-R1 "full version" models and enables standardizing different domestic chips into a unified "compute pool," allowing users to leverage these resources without compatibility concerns.
Aishi Technology
Aishi Technology is a company that has launched a video generation C-end product called PixVerse overseas, driven by the momentum created by DeepSeek. As of the publication, PixVerse has over 15 million monthly active users and is expected to reach an annual recurring subscription revenue of over a million dollars. Aishi Technology is likely capitalizing on the growing interest in multi-modal content generation applications.
Together AI
Together AI, a U.S.-based startup specializing in model training and inference services, completed a $3.05 billion Series B funding round at a valuation of $33 billion. This round was led by Silicon Valley VC General Catalyst and Saudi Aramco's fund Prosperity7, with other investors including Salesforce Ventures and NVIDIA.
Baichuan Intelligence
Baichuan Intelligence released a deep reasoning model, Baichuan-M1-preview, and an open-source medical model, Baichuan-M1-14B. It also launched Baichuan-Omni-1.5, an open-source multi-modal model, directly challenging GPT-4o mini. Their models focus on medical reasoning and multi-modal capabilities, representing efforts to compete with advanced AI technologies in the context of the ongoing AI competition catalyzed by the emergence of DeepSeek.
MiniMax
MiniMax, an AI startup, is among the companies affected by DeepSeek's market emergence. In response, MiniMax has incorporated the DeepSeek-R1 model into its overseas app "Conch AI." As of 2024, MiniMax is valued at over 200 billion yuan, previously focusing on product and user growth but is now revisiting its strategy to align more closely with technical advancements and model development.
Moonshot AI
Moonshot AI, through its Kimi smart assistant, has achieved significant user growth by leveraging features like long text capabilities and proactive acquisition strategies. It was noted for its rapid user expansion becoming the largest user base among large model startups before being surpassed in active users by DeepSeek's rise. Moonshot AI and its flagship app, Kimi, are adjusting strategies amidst the competitive landscape intensified by DeepSeek's emergence.
AI generated, for reference only
What Happened When
Before the Spring Festival 2025:
China's industrial sector began to respond to DeepSeek, sparking competition in AI technology.
Since the Lunar New Year 2025:
DeepSeek's 2C application faced server issues due to high demand.
Early February 2025:
Foundational computing service providers launched products compatible with DeepSeek model.
February 5, 2025:
By the eighth day of the Lunar New Year, Tencent's cloud services integrated DeepSeek-R1.
February 11, 2025:
Robin Li spoke at the World Governments Summit about the advantages of open-source models.
February 13, 2025:
Yuanbao launched the DeepSeek-R1 model, boosting its user numbers significantly.
February 15, 2025:
WeChat started testing AI search features for a limited user base.
February 16, 2025:
WeChat launched an AI search feature with DeepSeek-R1, beginning limited testing.
February 16, 2025:
Baidu announced the "Deep Search" feature with DeepSeek-R1 and Wenxin model.
February 17, 2025:
Tencent announced the integration of Yuanbao with its T1 inference model.
February 18, 2025:
Baidu's "Deep Search" feature went live on Baidu Search's PC version.
February 24, 2025:
Alibaba announced an investment plan of over 380 billion yuan in cloud and AI infrastructure.
February 28, 2025:
Baidu announced Wenxin large model 4.5, with release slated for March 16, 2025.
AI generated, for reference only
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